Don’t fear, pupils of the Derek Zoolander Center for Kids Who Can’t Read Good, we’ve got video for you. I’ve had the opportunity to work with several talented videographers and animators to create engaging video content that connects with the customer. Now, I'd like to do it with you.
While at ActiveCampaign, I worked on the launch of their machine learning tool to help users better connect with their client base. I worked closely with the head of data science and the CEO to put together a messaging strategy for the video. Once the plan was in place, I conducted the interviews to elicit honest, conversational responses from both of them. Finally, I worked with our videographer to cut the video and get it ready for launch.
While a writer at Guidespark, I worked on a number of projects creating videos for internal company communications. These ranged from welcome videos to explanations of how a company's 401(k) worked. Here, I met with the communications team at Hackensack UMC to craft a video outlining the healthcare package offered to their employees.
After writing the script and working with our in-house animator, we collaborated closely with Hackensack to refine the video until it was ready to launch.